At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
If you are keen on building a professional-looking blog or website without forking out bucks for a web designer, you may want to try an open-source, free blogging tools called WordPress. Chances are, some of your favorite sites use this popular platform because WordPress makes it incredibly easy to create blogs, websites, and edit content. Although the management of basic tasks is fairly easy, customizing WordPress to suit your different and unique needs may somewhat be complicated, but nothing to cry about. Over the last couple of years, WordPress has created streamlined tools necessary for building blogs and websites, and customizing their appearance, but the tools do not always offer advanced users access to all features on the platform. To this end, the following guide will offer simple steps to create your WordPress website without any coding and have it up and running in just under 2 hours. So, let's get started!
Table of Contents Preface Chapter # 1: Why You Need To Have a Website Everyone is Online Cheap Advertising Let Your Skills Be Discovered Make Money Share Valuable Tips to Change the World Share Your Life Chapter # 2: Pros and Cons of Free Websites Pros of Free Websites Free Domain Name Free Storage Free Website Builder Monetization Cons of Free Websites Unattractive Domain Names Limited Storage Space You Can Lose Your Website No Additional Features Lack of Trust Ads on Your Website Chapter # 3: Free Website Providers Compared Weebly Drag and Drop Website Builder Easy to Use Difficult to Migrate Unattractive Themes Jimdo Easy to Use A Selection of Themes Ads with Free Plan WordPress Lots of themes to choose from Versatile and Customizable Has a Learning Curve You Pay for Advanced Features Wix Customizable Easy to Use Ads on the Free Plan Blogger Easy to Get Started Does Not Contain a Lot of Templates Make Money Chapter # 4: Signing up for a Website Easy to remember It must be short Must be meaningful Avoid hyphens and numbers Chapter # 5: Tips for Creating Great Content Have an attractive heading Add Value Update Regularly Make it Engaging Content should be scannable Make sure your content is accurate Chapter # 6: Introduction to SEO The Importance of SEO It improves your rankings Cost effective Improves your website's friendliness How to Do Basic SEO Use Keywords Strategically Add keywords to images Have inbound links Link to external websites Update Regularly Make it easy to navigate Don't buy links Chapter # 7: How to Promote Your Website Guest blogging Social Media Use Forums Tell it to friends Share free stuff Conclusion References Author Bio Publisher Preface Decades ago, it was only big companies that could afford to have websites. Fast forward to today, and an average Joe can have one running in minutes. There are now a lot of companies providing website services, driving costs down on the part of consumers. Making it even better, some of these companies are generous enough to let you have a website without paying anything. However, it's not everyone who knows how to get a free website. Besides, having a lot of companies that provide the same thing can leave you confused and not knowing which one to choose. Actually, if you are not careful, you can end up paying a high price for something that was advertised as free. This book will act as your guide to getting a free website. But, as you may know, free usually comes at a cost. So, we will look at the pros and cons of going down this road. I will then show you how easy it can be to set up a free website. But, since a website will do nothing on its own, I will also give you tips on how you can increase traffic with great content, SEO, and other methods. I'm sure you will find this book useful, so without wasting any more time, let's get started, because a free website awaits you.
It is February, 1929. Cyrus Skeen is hired by an Austrian aristocrat whom Skeen calls a "One-Worlder Gadabout," Count Paul Axel Heinrich Joachim von Wormuth-Esterhazy, of Vienna, to find out who is trying to kill him. He gives Skeen a list he has compiled of twenty attempts to murder him, including flowerpots are dropped from above, a bottle of poisoned schnapps is given to him in a "welcome basket," and nearly being run over by a speeding automobile. The Count has three suspects who may want him dead: consular officials from the German and Austrian consulates in San Francisco, and an elusive American ne'er-do-well who acts as the Soviet Union's unofficial consular envoy. Skeen interviews the Count's suspects and learns that they indeed do not like the man. But do they hate him enough to commit murder? Skeen himself does not particularly like Count Esterhazy or his idea of forming a European Union that would erase the borders on the Continent and nullify the sovereignty of each nation on it. His challenge is to learn who is trying to erase the Count. And then someone tries to erase Cyrus Skeen."
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