At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use Includes Sales Funnel and Landing Page worksheets. Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure? The difference isn't just clear and important, it's what separates the companies with successful online marketing efforts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities in just a few months. Among the specific details you'll learn are: - How lead-generating websites are arranged (and why they usually don't require expensive website design or custom programming) - Why knowing your customers is the first step toward giving them what they want, and how to get the detailed information you need - What smart companies do to turn search engine traffic and social media followers into potential customers - How you can deal with huge increases in leads without spending endless hours at the office or paying more in overhead costs ... and a lot more.
How-to guidance for measuring lost profits due to business interruption damages
A Quantitative Approach to Commercial Damages explains the complicated process of measuring business interruption damages, whether they are losses are from natural or man-made disasters, or whether the performance of one company adversely affects the performance of another. Using a methodology built around case studies integrated with solution tools, this book is presented step by step from the analysis damages perspective to aid in preparing a damage claim. Over 250 screen shots are included and key cell formulas that show how to construct a formula and lay it out on the spreadsheet.
Often in the course of business, a firm will be damaged by the actions of another individual or company, such as a fire that shuts down a restaurant for two months. Often, this results in the filing of a business interruption claim. Discover how to measure business losses with the proven guidance found in A Quantitative Approach to Commercial Damages.
A business book for "doers." For people who "get things done" rather than talk about it. If you wanted proof that "good things come in small packages," this is it. In a little over a 100 pages, successful small business coach and mentor Roland Hanekroot shares the secret ingredients that combine to create thriving small businesses. Every page holds a gem and Roland's no-nonsense approach makes it easy to add the secret ingredients one by one, so that you, too, will soon start to Raise a Healthy Bouncy Business.
Tony Wagner (Harvard University, author of books about innovations in education) put it simply: The world doesn't care about what students know. It wants to see what students have done with what they have learned.Students at High Tech High put their work on display. Your school could do better: Add links to video presentations by your students explaining their work. I want to hear the students at High Tech High describing the process that they went through. Their portfolios are flat, two-dimensional, and static. Even the best digital portfolios simply sit there on the screen, waiting to be read. Why not add a video link so that future employers and college admission officers can hear the voices of your students? Why not "one-up" the High Tech High standard for Digital Portfolios?We look forward to searching your school's website and finding a link to Digital PortfoliosWe want to see what your teachers and students do with this idea. Contact us at (954) 646 8246 or write to ManyPosters@gmail.comand be sure to visit HTH videos channel on Youtube and www.hightechhigh.org to learn about digital portfolios.
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